What we do

Founded by a former McKinsey consultant, Westing Ventures uses innovative digital methods to execute complex customer research

We offer support in any and all stages of the research process, including recruitment, interviews, surveys, and final analysis

Clients are often impressed with our unique expertise in reaching hard-to-find profiles

Why we’re different

Traditional offerings fail to meet the needs of today’s organizations:

• Market research firms and expert networks may struggle to find the specific consumer profile you need

• These outsourced firms may also be too costly for certain projects, including the early stages of projects when a more flexible solution can be beneficial

• Having your team cold call possible leads wastes team resources that could be spent on high-value tasks

We solve these problems by offering a tailored strategy that uses social media and other digital tools to access the best profiles for your research

Who we are

Our team is led by Joey Yagoda, an ex-McKinsey consultant with deep experience in customer and organizational insights across a variety of industries

Additionally, Joey developed his expertise in using digital platforms while growing AwesomenessTV, a Viacom-owned Gen Z-focused media company with millions of followers across social platforms

He is passionate about helping investors, large companies, and startups grow their organizations through cutting-edge insights

Let’s chat